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The one main problem area that could be looked at is the experience of a Dubstep club night in Digbeth, Birmingham. Hype I know tries to bring people together as a community to experience music they all love. What I want to do is bring that experience even closer through the body’s sense of touch and feel. Music can obviously be experienced through sense of hearing but what if we took it a step further and offered the Dubstep community the chance to feel the music that is being played in the nightclub. As I know from research Dubstep uses heavy, hard-core sub bass lines with reverberating drum patterns, music samples and vocals that enables us to feel sound waves from bass speakers. My innovative and creative solution is to create a business that offers club nights such as Hype to hire or buy a dance floor that pulses to the music that is being performed or played in a nightclub. The music will be able to travel through the whole of your body so you can feel every beat, rhythm and pulse of the music.